The company · Editorial
How this site is written
What we will state, what we will not, and what happens when we get something wrong.
Reviewed 1 August 2026
01 — The short answer
The standard
Every operating figure on this site is dated, owned by one page, and traceable to something the desk can produce. Anything that is not gets removed rather than softened.
Dated
Prices, limits and season advice carry the date they were last checked. A figure without a date is a figure nobody is accountable for.
Owned
One page is the authority for each claim and the others defer to it. The alternative is what this site had: three pages, three minimum ages.
Producible
If we cannot show you the certificate, the log or the licence, the claim does not go on the page — even when we believe it is true.
This is not a promise that the site is never wrong. It is a description of what happens when it is.
02 — The rules
Six rules this site is written to
Numbered so you can cite one when telling us we have broken it.
One claim, one owner
Each operating fact has a single page that states it, and every other page defers rather than restating. The safety page owns the weight and age limits; the best-time page owns the season and the hour; the price list owns the numbers. When a claim moves, it moves in one place.
No certificate, no claim
Licences, accreditations, insurance limits and professional qualifications are stated only where the document exists and can be produced. An earlier version of this site named an accreditation body we could not verify and an insurer with a policy limit. Both were removed, and the pages that would have carried them now say what is actually held.
Figures are dated, not rounded up
Prices and limits carry the date they were last checked. Where a figure is indicative rather than ours — competitor prices, exchange rates, market rates — it is labelled as such with its source and date.
Corrections are made in place, not quietly
When something is found to be wrong it is fixed on the page and the reason is recorded in the theme rather than deleted. The site described one of its own jump sites incorrectly for a period; that was corrected everywhere it appeared, including the footer that renders on every page.
Interests are disclosed where they exist
We sell jumps, media and transfers. Hotels, restaurants, other activities and the areas named in the itineraries are advice we earn nothing from, and the pages say so. Where a comparison involves something we sell, the page says that too.
No third party is named as a partner without an agreement
An earlier version listed luxury resorts and a national airline as partners. Regulatory and professional bodies we operate under are named on the compliance page; commercial relationships are named only where one exists.
These rules constrain marketing copy as much as safety copy. A page that oversells a sunset is a smaller problem than one that oversells a certificate, but it is the same failure.
03 — Where the wording lives
The editor is not the source of record
Page copy on this site is held as structured content rather than free text, which is why figures can be checked against each other rather than only read. It is how the contradictions were found: three different minimum ages and three different cord-retirement numbers were sitting on pages that had never been read side by side.The practical effect for a reader is that a number changed at the desk changes on the page that owns it, and the pages that reference it follow. Nothing is maintained in two places and expected to stay in step, because it does not.
- Figures
- Dated 1 Aug 2026
- Corrections
- Made in place
- Errors
- Reportable to the desk
What we will not publish
- A safety record as a percentage
- Figures like "99.8% safe" appeared in the inherited copy. They cannot be audited, they invite a comparison nobody can check, and they imply a precision that does not exist.
- Named staff we cannot verify
- Professional credentials are awarded to real people. Publishing a doctorate or a rope-access grade for someone whose certificate we have not seen is a false statement about a professional standard, not a marketing flourish.
- Partners who have not agreed
- Naming a hotel group or an airline as a partner is a claim they could reasonably object to.
- Insurance limits without a policy
- An amount and an underwriter are contractual facts. They come off a certificate or they stay off the site.
- Investment returns
- The partnerships page quotes capital costs and no yield. A return figure written for an audience we cannot see is a projection dressed as information.
- Press we have not received
- The previous version of the press page listed publications we would like to be covered by, phrased so it read as coverage. It now says what has actually run.
Who writes this site?
The operator, working from what the desk and the crew can actually produce. It is not independent journalism and does not claim to be — which is exactly why the rules above are written down.
I found two pages that disagree. What now?
Send both. That is a defect under rule one and it gets fixed rather than argued about. Several were found and fixed during the 2026 rebuild and there may be more.
Why do some pages say less than competitors' pages?
Usually because the claim in question needs a certificate we have not published yet. Saying less is the intended outcome of rule two, not an oversight.
Are the prices on this site guaranteed?
They are dated and current at that date. For anything you would budget or sign against, ask the desk for a written quote — that is the figure that holds.
Found something wrong?
Send the page and the line. Corrections are made on the page rather than explained away, and we would rather hear it from you than not at all.